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Traditional Chinese Cakes at Fu Sean Biscuit Manufacturer in Segamat, Johor



We stumbled upon Fu Sean traditional bakery on our way from Segamat to Muar. We took a wrong turn and had to get down from the car to ask for directions.


The shutters were down at Fu Sean but we peeked inside through a side door and saw a hive of activity. A team of busy workers who were working cheerfully making traditional Chinese biscuits smiled friendlily at us and beckoned us to come in.

The beaming workers jokingly said that they are a 1Malaysia bakery, and indeed, they clearly are. There were Malay, Indian and Chinese workers working merrily together. The atmosphere was definitely cheery even though everyone was busy.

Adding the margarine based dough to the water based dough
The sight was fascinating and we soon forgot that we were lost and needed to be in Muar. This was too good an opportunity to miss.

Rolling and flattening the water and margarine based dough together

We asked for permission to take photos which they happily welcomed and even offered us some samples of their freshly baked cakes and biscuits straight from the oven J

Filling the dough with green bean paste (tau sar)
Much of the process of making these traditional old style Chinese biscuits are by hand. The workers sit around a large marble slab, each taking charge of a part of the production chain. They would chit chat as they work and bond like an extended family in a kampung (village) kitchen, cooking for a big event.

Getting the dough ready for the oven
The final step was by this rather quiet gentleman who meticulously arranged the dough with fillings onto baking trays. He was also in charge of the baking - constantly watching the temperature and timing - which explained his quiet focus.

Piping hot biscuits straight out of the oven


We bought a pack of these freshly baked "biskut panjang" - crispy flaky crust with sweet lotus paste fillings.


A pack of "biskut keladi" which are crispy, flaky biscuits with yam fillings.


A pack of these tau sar piah 豆沙饼 or sweet crispy crusts with salty green bean paste fillings.


Fu Sean's main clientele are retailers but they will sell to walk in customers as well. Each pack of a dozen biscuits costs just RM3. This is a good place to get fresh, tasty snacks to take home at very reasonable prices.


Restaurant name: Fu Sean Biscuit Manufacturer
Address: 10, Jalan Kuning, Taman Pelangi, Segamat, Johor
GPS: 2.499018,102.825634
Hours: 9:00am to 5:00pm
Certified Halal

Date visited: 10 May 2012


We stumbled upon Fu Sean traditional bakery on our way from Segamat to Muar. We took a wrong turn and had to get down from the car to ask for directions.


The shutters were down at Fu Sean but we peeked inside through a side door and saw a hive of activity. A team of busy workers who were working cheerfully making traditional Chinese biscuits smiled friendlily at us and beckoned us to come in.

The beaming workers jokingly said that they are a 1Malaysia bakery, and indeed, they clearly are. There were Malay, Indian and Chinese workers working merrily together. The atmosphere was definitely cheery even though everyone was busy.

Adding the margarine based dough to the water based dough
The sight was fascinating and we soon forgot that we were lost and needed to be in Muar. This was too good an opportunity to miss.

Rolling and flattening the water and margarine based dough together

We asked for permission to take photos which they happily welcomed and even offered us some samples of their freshly baked cakes and biscuits straight from the oven J

Filling the dough with green bean paste (tau sar)
Much of the process of making these traditional old style Chinese biscuits are by hand. The workers sit around a large marble slab, each taking charge of a part of the production chain. They would chit chat as they work and bond like an extended family in a kampung (village) kitchen, cooking for a big event.

Getting the dough ready for the oven
The final step was by this rather quiet gentleman who meticulously arranged the dough with fillings onto baking trays. He was also in charge of the baking - constantly watching the temperature and timing - which explained his quiet focus.

Piping hot biscuits straight out of the oven


We bought a pack of these freshly baked "biskut panjang" - crispy flaky crust with sweet lotus paste fillings.


A pack of "biskut keladi" which are crispy, flaky biscuits with yam fillings.


A pack of these tau sar piah 豆沙饼 or sweet crispy crusts with salty green bean paste fillings.


Fu Sean's main clientele are retailers but they will sell to walk in customers as well. Each pack of a dozen biscuits costs just RM3. This is a good place to get fresh, tasty snacks to take home at very reasonable prices.


Restaurant name: Fu Sean Biscuit Manufacturer
Address: 10, Jalan Kuning, Taman Pelangi, Segamat, Johor
GPS: 2.499018,102.825634
Hours: 9:00am to 5:00pm
Certified Halal

Date visited: 10 May 2012

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